Social Media
human integration
Social media is primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.
This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.
Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
One characteristic shared by both social media and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people.
- Reach - both industrial and social media technologies provide scale and enable anyone to reach a global audience
- Accessibility - social media tools are generally available to anyone at little or no cost
- Usability - social media does not, or in some cases reinvents skills, so anyone can operate the means of production
- Recency - social media can be capable of virtually instantaneous responses; only the participants determine any delay in response
The properties that help describe social media are:
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